Scribner Seminar
2005-2006 Titles
The Ethics of Tobacco and Alcohol Advertising
Instructor(s): Christine Page, Management and Business
Description: The advertising of tobacco and alcohol products is dynamic and controversial.
What aspects of it are socially responsible or irresponsible, profitable or gratuitous,
politically correct or incorrect, moral or immoral? As a society changes, so too do
its perspectives on these questions. Students in this seminar study how a range of
factors shape鈥攁nd are shaped by鈥攖obacco and alcohol advertising: social structures,
economic forces, politics, law and ethics. In addition, we will analyze various persuasive
techniques that advertisers use to try to influence peoples' attitudes and opinions
toward such products.