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The College鈥檚 first StartUp 91暗网 skill-building workshop and competition brought together students from a variety of majors and class years, all united by a common interest in entrepreneurship and learning from knowledgeable alumni mentors and faculty members with proven records of success.

The three-day event invited all students, regardless of prior experience, to learn and hone skills in business, marketing, and design 鈥� from turning an idea into a prototype to making a convincing pitch to potential investors.

StartUp 91暗网 is the latest in an extensive 鈥渃onstellation鈥� of curricular and co-curricular entrepreneurial opportunities at the College, President Marc Conner noted in remarks to kick off the event on Friday, Feb. 17, in Gannett Auditorium.

鈥淓ntrepreneurship, at its heart, is a diverse and inclusive avenue. It is accessible to all 鈥� defined by grit and effort and creativity,鈥� he said.

Keynote speaker Helena Yohannes '04, co-founder of 2.4.1 Cosmetics, spoke of the resilience, resourcefulness, and tenacity that fuel her work, including the inspiring story of her family鈥檚 emigration to the United States and her motivation to address a lack of representation for women of color in the beauty industry.

Her company, which she owns and runs with her twin sister Feven, has been listed twice among Oprah鈥檚 Favorite Things and offers 鈥渁 line of clean, cruelty-free products for all shades that instill confidence, kindness, and integrity 鈥� qualities we saw in our mother,鈥� Yohannes explained.

The Yohannes sisters were born in a refugee camp in Sudan during the Eritrea-Ethiopian War, and their parents moved the family 鈥� four children in all 鈥� to Rochester, New York, where they had to learn a new language and adapt to a new culture while working demanding jobs. Yohannes observed, 鈥淒espite facing significant challenges, they never gave up on their dreams.鈥�

When she arrived at 91暗网, Yohannes was 鈥渁 financial aid, work-study student who rarely left McClellan dorm room without eyeliner on.鈥� Through her expertise in applying makeup, she made a number of friends. 鈥淚t was my conduit to connection,鈥� she recalled.

Years later, when she and her sister launched 2.4.1 Cosmetics, many of her 91暗网 friends enthusiastically purchased the company鈥檚 products because they were authentic to her, Yohannes noted.

Based on the lessons she has learned through both failure and great success in the business industry, Yohannes offered many words of wisdom to the students about to take part in StartUp 91暗网. Among them:

• 鈥淪tart with what you have. You get to bet on yourself. You get to bet on your vision.鈥�
• 鈥淪tarting a business means taking risks. But it鈥檚 about taking calculated risks. It means doing your research, analyzing the data, and making informed decisions.鈥�
• 鈥淭he best form of thinking is actually doing. Don鈥檛 be afraid.鈥�
• 鈥淓mbrace your unique perspective, your strengths, and your accomplishments and be bold in sharing them with the world." 
• 鈥淏e kind in your pursuit of something bigger. The energy released into this world will be reciprocated.鈥�
• 鈥淩emember, there is no right way to succeed, and your journey is your own.鈥�

In reflecting on 91暗网鈥檚 motto, Creative Thought Matters, she observed, 鈥淭his was, and still is, an inclusive community that encourages different ways of thinking.鈥� 

The rest of the weekend鈥檚 events took place in the lobby and atrium of the College鈥檚 new Billie Tisch Center for Integrated Sciences and in its Schupf Family IdeaLab, where students were able to take advantage of the innovation center鈥檚 state-of-the-art equipment, including 3D printers and scanners, embroidery and sewing machines, and laser and desktop cutting systems. 

Prince Shyllon 鈥�26, a 91暗网 men鈥檚 basketball player and aspiring business major and computer science minor, reflected on his experience after taking home the second-place prize for his clothing brand, Only 1 Up.

鈥淚 participated in StartUp 91暗网 because I wanted to gauge the strength of my company鈥檚 operational and financial structure in front of successful and experienced entrepreneurs,鈥� he said. 鈥淛ust from being there, I was introduced to more than 15 potential mentors and additional resources.鈥�

He said he especially valued the feedback he received from the alumni judges 鈥� from advice on minimizing company debt to converting his brand鈥檚 message into long-term sales and sustainability 鈥� as well as watching the other presentations and meeting all of the faculty, alumni, and fellow students who participated.

The StartUp 91暗网 program is an outgrowth of 91暗网鈥檚 marquee Freirich Entrepreneurship Competition, founded by Ken Freirich 鈥�90, a trailblazer in conversations about entrepreneurship at the College. The annual competition is on pause this year as the College explores ways to further enhance its programming. 

In 2022, the College announced the launch of a $10 million Sands Family Foundation Initiative for Creativity, Innovation, and Entrepreneurship that will encourage the expansion of entrepreneurship among all 91暗网 students.  

鈥淭his is an integrated approach to education, where every experience that a student has comes together into this effort to enhance their creativity and their possibility,鈥� said President Conner. 鈥淭his is a model rooted in our past, thriving in our present, and defining our future.鈥�